Roe v. Wade to America". Read the whole thing.
In marketing wars, the party that frames the terms of the debate almost always wins. And the early abortion marketers brilliantly succeeded in doing exactly that – diverting attention away from the core issues of exactly what abortion does to both the unborn child and the mother, and focusing the debate instead on a newly created issue: "choice." No longer was the morality of killing the unborn at issue, but rather, "who decides."
"I remember laughing when we made those slogans up," recalls Bernard Nathanson, M.D., co-founder of pro-abortion vanguard group NARAL, reminiscing about the early days of the abortion-rights movement in the late '60s and early '70s. "We were looking for some sexy, catchy slogans to capture public opinion. They were very cynical slogans then, just as all of these slogans today are very, very cynical."
"Knowing that if a true poll were taken, we would be soundly defeated, we simply fabricated the results of fictional polls. We announced to the media that we had taken polls and that 60 percent of Americans were in favor of permissive abortion. This is the tactic of the self-fulfilling lie. Few people care to be in the minority... The actual figure was approaching 100,000, but the figure we gave to the media repeatedly was 1 million.
"Repeating the big lie often enough convinces the public. The number of women dying from illegal abortions was around 200-250 annually. The figure we constantly fed to the media was 10,000. These false figures took root in the consciousness of Americans, convincing many that we needed to crack the abortion law."
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