Whither Spam?

see, i can write headlines as well as william f buckley :)

Via Molten Thought, spammer gets nine years in prison.

From the linked article:

Thousands of people fell for his e-mails, and prosecutors said Jaynes' operation grossed up to $750,000 per month.

In a way, it's surprising that so many people still fall for these scams, but in a way it's not. The way humans are, some will always find ways to cheat money out of others. But how can we educate the people who fall for spam, without resorting to sending spam ourselves?