Tuesday, March 17, 2009

Unpopular At Any Speed

Those wimpy hybrids don't survive market crashes well either.
...automakers believe they have little choice but to make more hybrids. Though car buyers are losing interest, politicians are pushing them as key to reducing U.S. dependence on foreign oil and limiting the global-warming gases that cars emit into the atmosphere.

In January, President Obama called on the industry to "thrive by building the cars of tomorrow" and prepare for federal and state regulations that could push average fuel economy above 40 miles per gallon by 2020.

"The automakers are in the situation of needing to pacify politicians that are in the position to bail them out with expensive fuel-efficient cars," said Rebecca Lindland, auto analyst with IHS Global Insight. "But shouldn't it be more about satisfying the needs of the American consumer?"
Silly Rebecca. The American consumer has no idea about what is really in his best interest. Only our overlords in Washington DC truly understand the complex issues of mass transportation, personal safety, economics, and environmental sustainability necessary to produce an automobile that perfectly satisfies the needs of the American consumer while simultaneously freeing us from dependence on foreign oil and saving the planet.

For years, liberals and environmentalists have been peddling conspiracy theories about "big" industry working to keep innovative, fuel-efficient automobiles off the market. But as this story clearly illustrates, the truth is that Americans prefer dependable, well-understood technology in their cars. They want cars that are not overly expensive to repair or maintain. They also prefer them to be big enough for comfort and to provide a reasonable amount of protection in a crash. Tiny exotic cars simply fail to live up to these basic requirements.

In other words, it will take nothing short of a catastrophe to force Americans to drive hybrid or electric automobiles in large numbers. And it seems most likely at this time that such a catastrophe will be the direct result of government planning, combined with good old government mismanagement and inefficiency.

If Americans don't buy these cars voluntarily, then how will American automakers recoup the billions of dollars that they have been forced to spend on their design, manufacture, and marketing? You guessed it -- more government bailouts and subsidies -- and government contracts to purchase the vehicles, since no one else wants them. It's not a stretch to imagine Ford and GM in five years, stuck on permanent Federal government life support, shackled by the regulations and restrictions attached to the money, building eco-weenie cars that only hippies, cheap Europeans, and government agencies will buy; while foreign automakers like Toyota, Honda, Hyundai, Isuzu, BMW, and Daimler take over the larger American consumer car market with dependable, safe, and efficient gasoline-powered automobiles.
All that being said, I'd consider buying an Aptera if and when its hybrid system proves itself... for fun, and in addition to a real car.

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